We have a problem and it’s a biggie. Like, as big as the ocean – just ask any turtle. Or Whale. Now for the scary stats and numbers…
Up to 34 billion plastic bottles enter our oceans and waterways each year.3
In Australia, only a measly 42% of ‘rigid PET packaging’ (aka water and soft drink bottles) are recycled.2
Overall, just 18% of plastic packaging is recycled at all.2 Sigh.
The dirty truth
Like us, you probably thought the plastic drink bottle you put into the recycle bin ended up having a happy after-life as something rad (or at least another plastic bottle)! This does happen…sometimes. But often that bottle is downcycled into something crappy, incinerated, or sent to a landfill anyway.
Did you know?
Only 4% of post-consumer recycled plastic ends up reincorporated into our packaging in Australia.²