Together we’re making it happen. We’ve already cleaned up millions of plastic bottles from our oceans, shores and waterways!

Our partnership with Seven Clean Seas has been a match made in aquatic heaven. They’re an organisation dedicated to turning the tide on our oceans health, recovering plastic, and helping to preserve marine environments. They’re building a community committed to challenging the status quo - the perfect partner for us Bros. We needed a partner on the ground, and in the water(!), collecting the equivalent weight of one plastic bottle for every Lo Bros Not Soda can sold.

The moment we met founders Tom and Ben, we knew it was meant to be.

Seven Clean Seas remove the plastic by building clean-up projects in some of the world’s most heavily plastic polluted areas, initially focused in Indonesia. One of the things we love most about Seven Clean Seas is their treatment of people. They employ locals to make up their clean-up crews, many of whom had lost their tourism-related jobs during Covid-19. All their employees have formal employment contracts that abide by local labour laws, and they receive social security benefits, paid holidays and paid maternity leave.

Seven Clean Seas have two main projects, the first is on Bintan Island (home to over 350,000 people) which has several marine protected areas and is a marine biodiversity hotspot. Tragically the island is highly polluted by marine plastic due to insufficient waste management infrastructure leading to plastic spilling directly into marine environments. Their second project is in Batam Island, home to 1.2 million people. Here the lack of waste management services means that plastic collects and pools underneath everyone’s water-top houses with the tides.

So…two ambitious clean-up projects! Ones Lo Bros was keen to be part of - our partnership works like this: We deliver quarterly payments to Seven Clean Seas, which reflects the number of cans of Not Soda bought by you. They use this payment to help fund their projects in Bintan and Batam Islands, removing the equivalent weight of a carbonated PET bottle from our oceans on behalf of Lo Bros for each can of Not Soda sold. So sea-imple! To read more about Seven Clean Seas and their holistic approach to fixing the broken system and reducing ocean bound plastics for good click the link below!