We're on a mission to free Your drinks of all that sugar, and our oceans of all those plastic bottles, while leaving your taste buds tingling for more. Drinks that are better for all of us = doin' good!
We have a problem and it’s a biggie. Like, as big as the ocean – just ask any turtle. Or Whale. Now for the scary stats and numbers…
Up to 34 billion plastic bottles enter our oceans and waterways each year.3
In the UK, only a measly 44.2% of plastic waste is recycled.2
Did you know?
Every day 35.6 million plastic bottles are used, of which 15 million are not recycled⁴.
The dirty truth
Like us, you probably thought the plastic drink bottle you put into the recycle bin ended up having a happy after-life as something rad (or at least another plastic bottle)! This does happen…sometimes. But often that bottle is downcycled into something crappy, incinerated, or sent to a landfill anyway.